Privacy Policy

BRAZÚ

Effective Date: April 21, 2026

Last Updated: April 21, 2026

1. Introduction

CALM & FEARLESS LLC ("Company," "we," "us," or "our") operates the Brazú brand and website located at www.drinkbrazu.com (the "Site"). We are committed to protecting your personal information and your right to privacy.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have regarding your data when you visit our Site or make a purchase. Please read this policy carefully. If you disagree with its terms, please discontinue use of our Site.

Because Brazú is an alcoholic beverage, our Site is intended exclusively for adults who are 21 years of age or older. We do not knowingly collect personal information from anyone under the age of 21.

2. Who We Are

Legal Entity: CALM & FEARLESS LLC

Brand: Brazú

Website: www.drinkbrazu.com

Privacy Contact: rick@drinkbrazu.com

If you have any questions or concerns about this Privacy Policy, please contact us at rick@drinkbrazu.com. We will do our best to resolve any concerns promptly.

3. Information We Collect

3.1 Information You Provide to Us

We collect information you actively provide when you interact with our Site, including:

• Purchase & Shipping Information — When you place an order, we collect your name, billing address, shipping address, email address, and phone number.

• Payment Information — Payment card details are collected and processed directly by Wix Payments. We do not store, see, or retain your full credit card number on our systems. Wix Payments is our PCI-compliant payment processor.

• Email & Newsletter Sign-Up — If you subscribe to our email list, we collect your email address and, if provided, your name.

• Contact Form Submissions — When you send us a message via our contact form, we collect your name, email address, and the content of your message.

3.2 Age Verification

Our Site uses an age verification gate that requires visitors to confirm they are 21 years of age or older before entering. Any date of birth or age confirmation entered at this gate is used solely to verify eligibility at the time of entry. This data is not stored, recorded, or retained in any database by CALM & FEARLESS LLC.

3.3 Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies and similar technologies managed by our website platform, Wix. This may include:

• Your IP address and approximate geographic location

• Browser type and version

• Device type and operating system

• Pages visited and time spent on each page

• Referring website or source

• Clickstream data and navigation patterns

This information is collected by Wix on our behalf as part of our website hosting and is governed by Wix’s Privacy Policy, available at www.wix.com/about/privacy.

4. How We Use Your Information

We use the information we collect for the following purposes:

• Order Fulfillment — To process, fulfill, and deliver your purchases, including communicating order confirmations, shipping updates, and delivery notifications.

• Customer Service — To respond to your inquiries, resolve disputes, and address any issues you experience with your order or our products.

• Marketing Communications — With your consent, to send you promotional emails, new product announcements, events, and offers related to Brazú. You may opt out at any time (see Section 9).

• Legal Compliance — To comply with applicable laws and regulations, including those governing the sale of alcoholic beverages, age verification requirements, and tax reporting.

• Site Improvement — To monitor and analyze Site traffic and usage trends to improve the performance, content, and user experience of our Site.

• Fraud Prevention & Security — To detect, investigate, and prevent fraudulent transactions and other illegal activity.

5. How We Share Your Information

We do not sell your personal information to third parties. We may share your information only in the following limited circumstances:

5.1 Service Providers

We share information with trusted third-party vendors who perform services on our behalf. These service providers are contractually obligated to protect your information and may only use it for the specified purpose.

• Wix (Website Platform & Email) — Our Site is hosted on Wix. Wix also powers our email marketing and payment processing infrastructure. Wix acts as a data processor on our behalf.

• Wix Payments (Payment Processing) — Wix Payments processes all credit and debit card transactions. They are PCI DSS compliant and handle payment card data directly.

• Shipping & Logistics Carriers — We share your name and shipping address with third-party carriers (such as UPS, FedEx, or USPS) solely to fulfill and deliver your order.

• Alcohol Compliance & Licensing Partners — Where required by state law, we may share limited information with licensed distributors or compliance platforms to facilitate the lawful sale and delivery of alcoholic beverages to your state.

5.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal requests from public authorities, such as a court order, subpoena, or government agency request.

5.3 Business Transfers

In the event that CALM & FEARLESS LLC undergoes a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on our Site if such a transfer occurs and your data becomes subject to a materially different privacy policy.

5.4 With Your Consent

We may share your information with third parties when you have given us your explicit consent to do so.

6. Cookies & Tracking Technologies

Our Site uses cookies and similar tracking technologies as part of the Wix platform. Cookies are small text files placed on your device to help the Site function properly and to enhance your experience.

The types of cookies used on our Site include:

• Essential Cookies — Required for the Site to operate (e.g., maintaining your shopping cart session, processing your login, remembering age gate confirmation for the current session).

• Functional Cookies — Enhance your experience by remembering your preferences and settings.

• Analytical / Performance Cookies — Collect anonymized data about how visitors use the Site to help us improve its performance.

Most web browsers allow you to control cookies through your browser settings. Note that disabling certain cookies may affect Site functionality. For more information on how Wix uses cookies, please visit www.wix.com/about/cookies.

7. Email Communications & CAN-SPAM Compliance

If you subscribe to our email list, you will receive promotional communications from Brazú. In compliance with the CAN-SPAM Act:

• Every marketing email we send will identify itself clearly as advertising or promotional communication from CALM & FEARLESS LLC.

• Every marketing email will include our physical mailing address.

• Every marketing email will include a clear, functional unsubscribe link.

• We will process all opt-out requests within 10 business days.

To unsubscribe from our marketing emails at any time, click the "Unsubscribe" link in the footer of any email, or send an opt-out request to rick@drinkbrazu.com. Note that even if you unsubscribe from marketing emails, we may still send you transactional communications (e.g., order confirmations, shipping updates) that are necessary to fulfill your purchase.

8. California Privacy Rights (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you specific rights regarding your personal information. This section describes those rights and how to exercise them.

8.1 Categories of Personal Information We Collect

We collect the following categories of personal information as defined by the CCPA:

• Identifiers (e.g., name, email address, IP address, shipping address)

• Commercial information (e.g., products purchased, purchase history)

• Internet or network activity information (e.g., browsing behavior on our Site)

• Inferences drawn from the above to create a profile about your preferences

8.2 Your California Rights

As a California resident, you have the following rights:

• Right to Know — You have the right to request disclosure of the specific pieces and categories of personal information we have collected about you, the categories of sources, the business purpose for collection, and the categories of third parties with whom we share it.

• Right to Delete — You have the right to request deletion of personal information we have collected about you, subject to certain exceptions (e.g., information needed to complete a transaction or comply with a legal obligation).

• Right to Correct — You have the right to request correction of inaccurate personal information we hold about you.

• Right to Opt-Out of Sale or Sharing — We do not sell or share your personal information with third parties for cross-context behavioral advertising. You do not need to take any action to opt out.

• Right to Limit Use of Sensitive Personal Information — We do not use sensitive personal information beyond what is necessary to provide our products and services.

• Right to Non-Discrimination — We will not discriminate against you for exercising any of your CCPA rights. We will not deny you goods or services, charge you different prices, or provide you with a different quality of service for exercising these rights.

8.3 How to Submit a Request

To exercise any of the rights described above, please submit a verifiable consumer request by emailing rick@drinkbrazu.com. We will respond to your request within 45 days. We may need to verify your identity before processing your request.

9. Children’s Privacy & Age Restriction

Our Site and products are intended solely for individuals who are 21 years of age or older. We do not knowingly collect personal information from individuals under the age of 21, and we actively use an age verification gate to restrict access.

In compliance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under the age of 13. If we discover that we have inadvertently collected personal information from a minor, we will delete it promptly.

If you believe we have inadvertently collected information from a minor, please contact us immediately at rick@drinkbrazu.com.

10. Data Security

We take the security of your personal information seriously. We rely on Wix’s enterprise-grade infrastructure, which employs industry-standard security measures including SSL/TLS encryption for data in transit, secure data centers, and access controls to protect your information from unauthorized access, disclosure, alteration, or destruction.

For payment security, all transactions are processed by Wix Payments, which is PCI DSS compliant. We never receive, store, or process your full credit card number on our own systems.

While we take reasonable measures to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you provide personal information at your own risk.

11. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Order & Transaction Records — Retained for a minimum of 7 years to comply with tax, accounting, and alcohol licensing regulations.

• Email Marketing Data — Retained until you unsubscribe or request deletion.

• Contact Form Submissions — Retained for up to 2 years or until your inquiry is resolved, whichever is earlier.

• Site Usage Data (cookies/analytics) — Governed by Wix’s data retention policies.

When personal information is no longer needed, we will delete or anonymize it in accordance with our data retention practices.

12. Third-Party Links

Our Site may contain links to third-party websites, social media platforms, or other online services (such as Instagram, Facebook, or retail partner sites). These third-party sites have their own privacy policies, and we do not accept any responsibility or liability for their practices. We encourage you to review the privacy policy of any third-party site you visit.

13. Alcohol Sale Compliance Notice

The sale and shipment of alcoholic beverages is regulated at the federal, state, and local level. By making a purchase on our Site, you represent and warrant that:

• You are at least 21 years of age;

• The recipient of the shipment is at least 21 years of age;

• The purchase and delivery of alcoholic beverages to your location is lawful.

We reserve the right to require age verification at the time of delivery. We may be required to share limited personal information (such as your name, address, and proof of age confirmation) with licensed alcohol distributors, carriers, or regulatory bodies as required by applicable law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy;

• Post the revised policy prominently on our Site; and

• Where required by law or where we deem appropriate, notify you via email.

Your continued use of our Site after any changes to this Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this policy periodically.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

CALM & FEARLESS LLC

Operating as: Brazú

Website: www.drinkbrazu.com

Privacy Inquiries Email: rick@drinkbrazu.com

We will respond to all legitimate privacy requests within 45 days. If you are a California resident exercising your rights under the CCPA, please identify yourself as such in your request so we can prioritize your inquiry accordingly.